We continued the vibrant color blocking onto the website, but kept is modern and simple. We were not only encouraging consumers to see where Alouette Cheese can take you in the kitchen, but to add excitement we were giving away multiple trips and experiences throughout the year! Like a trip to the Culinary Institute of America.
In addition to a full episode of The Big Cheese on The Cooking Chanel focused on using Alouette cheese in unique and fun ways, we also had our spokesman Jason film weekly recipe featured on the website and shared across social media.
Alouette Cheese's Facebook, Twitter and Pinterest all featured the See Where Cheese Can Take You. Providing recipes and more entertaining tips from The Cheese Alliance.
We had packaging takeovers along with stickers on smaller products like Chavrie to promote the SWCCTY campaign. I not only helped on the photoshoot withJason, but designed and developed the mechanicals for the packaging.
We surprised and deleted consumers all year long with in store and online contests like trips to Paris or iPads with all the great recipes Jason created already uploaded!
The See Where Cheese Can Take You campaign even made it to Times Square encouraging viewers to tune into The Cooking Channel to see what amazing recipes Jason would prepare with Alouette.
As part of the "Better with M" campaign, we created these short movies that would play on the video screens at concession stands. We encouraged consumers to purchase a special cup that we designed that fit in your popcorn so you could enjoy both together, but the M&M'S would fall all to the bottom.
Yellow visits the circus and lands in a bucket of popcorn with his friends...uh oh! That might not be good for him!
What better way to enjoy a movie than the sweet and salty snack of M&M'S and popcorn. We created this limited edition cup that can hold your M&M'S in the popcorn so they don't all fall to the bottom.
To lead consumers to the path to purchase and try the M&M'S cup we created floor and window decals along with posters.
We created this fun and vibrant visual with playful type and tightly cropped food imagery to stand out in the rather dull deli section of grocery stores. We partnered with Jason Sobosinski, a chef from New Haven, CT and host of The Big Cheese on The Cooking Channel.