TaLENTI POP UP SHOP
Talenti returned to its roots by launching a special pop-up store in New York City’s Bryant Park as part of its sponsorship of the 2014 HBO Summer Film Festival. To kick-off the opening and to generate buzz surrounding the pop-up, we hosted a special one-hour, exclusive sampling event for New York City-based media and helped coordinate a larger “Happy Spoons Happy Hour” free sampling opportunity for the public. Over 500 samples were given out during the first day!
The Talenti brand is fun and sophisticated. We created posters and other signage to not only promote the "Happy Spoons Happy Hour," but to encourage purchase of the delicious gelato all summer long.
Over 30 editors came out to the event, including large groups from Food & Wine, Food Network Magazine, The New Yorker, NY Metro Parent, Self, Woman’s Day and The Wall Street Journal to name a few. Influencers were influencers were also invited to share across their Social Media platforms and non-local influencers were sent special care packages to enjoy the delicious treat.
We also encouraged fans to stop by the Pop Up store across social platforms.
I not only helped plan the launch of the pop up I also photographed the event.