PACKAGING
DIAGEO
To encourage purchase and have the growing segment of female football fans we created this limited edition "-XOXO-" from Smirnoff double pack. Walmart shoppers were more inclined to purchase spirits along with beer and have fun recipes on the back.
BEAM
During the release of her new hit song "Work Bitch" we proposed a partnership with Britney Spears and Effen Vodka to encourage brand awareness and build buzz.
ALEVE
