Love Beets was a brand that not many consumers had heard of so they wanted to spice up their image. We took their new look and applied across our social media strategy to help build brand awareness and loyalty.
To build brand awareness, we used humorous tag lines to make fans smile and share across social media.
We partnered with Social Media Influencers like healthy recipe guru Slender Seven to create original recipes and content. I often photographed and retouched the imagery for sharing across social media.
We held fun and playful photoshoots to share quality original content across our platforms and encouraged followers to submit their photos showing off how they LOVE BEETS!
We also wanted to focus on educating consumers with fun "digestible" posts. (pun intended ;)
We also developed social media contests like "Can't Stop the Beet" where fans could win music downloads, free product and merch, and gym memberships. We also created a music Love Beets playlist to keep fans motivated during their workouts